Asan Ahmed

“The only way to open the mind is to touch the heart.”

I’m Asan Ahmed, founder and creative director of BlueGreen, a creative advertising agency working from Santa Barbara and Dubai.

Half of today’s advertising is pretty commercials made to win awards and applause instead of sales, and the other half is mere boring calls to action.

I believe that every purchase is a statement of identity. We buy to become, or to be seen as, something. My philosophy is not trying to persuade the consumer, but to lead them to a version of themselves that they yearn to be. Because people don't really buy products; they buy better versions of themselves. Our job is to hold the mirror.

I call that Hypnotic Advertisement.
A.A.